The scenery, the middle of the Nevada desert, is a dream. This is where every year thousands of people – 70,000 in this edition – are invited to attend the Burning Man festival. Designed in 1986 by a group of Californians, the event has turned into one of the most popular art events important and exclusive on the planet. In addition to the stars that flock to Black Rock City, the city built and destroyed specifically for the kermesse, there are also technology magnates: last year the elite of Silicon Valley, including Zuckerberg and Bezos (the founder of Amazon and owner of the Washington Post), he chose to participate while staying in deluxe campers. The protagonists of the event are visionary artworks, installations and theatrical performances. The theme of 2017 is the “radical ritual”: the public has been asked to make “interactive rites, processions, shrines icons and temples”. In Black Rock City comes the utopia, money does not exist and barter is the only form of exchange allowed. Everything will end with the Burning Man’s fetish in flames: the Festival will not be traced and the desert will slip back in silence.