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DAN ECKSTEIN CAPTURES THE SPLENDOR OF INDIA’S HAND PAINTED TRUCKS

Dually based in both Los Angeles and New York, photographer Dan Eckstein is no stranger to the inescapable traffic of a bustling metropolis. While travelling across Rajasthan’s highways and byways during a trip in 2011, however, he noticed a striking addition to the thoroughfare: highly adorned, technicolor trucks. Inspired by these shimmering “goods carriers,” Eckstein opted to create his series and book, Horn Please: The Decorated Trucks of India.In addition to vivid paint and ornately-inscribed text—including the phrase “Horn Please,” found ubiquitously on India’s trucks and designated “the mantra of the Indian highway” by Eckstein—the trucks’ exteriors are encrusted with gleaming lights, images of deities, intricate patterns, and even portraits of pop culture staples. While the trucks boast impressive façades, their interiors are just as embellished; given the exhaustive hours and long journeys innate to this line of work, the drivers seek to be comfortable and, thus, decorate their cabins according to their unique tastes.
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