Launched in June 2007 as a side-project by a Japanese design agency, FFFFOUND borrowed the visual bookmarklets of Wists, a social shopping service launched a year earlier, to rapidly form a community around the curation of art and other imagery. Invite-only for its entire ten-year run, each user only received a single invite, forming a small but dedicated community.
Despite the constrained user base, FFFFOUND users added over 500,000 images by the end of its second year. Though the site’s features or design barely changed after 2008, it inspired dozens of similar services, including Pinterest, which launched in 2009.
The founder Yugo Nakamura closed FFFFOUND on May 8.